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users
"When people talk about innovation in this decade, they really mean design."
    - Bruce Nussbaum, 2005
Recommended Reading
  • Sketching User Experiences
    by Bill Buxton
  • Weird Ideas that Work
    by Robert Sutton
  • The Inmates Are Running the Asylum by Alan Cooper

User Experience, Design, and Web Development

Focus on the customer and your products will be a success, right? If it is so easy, why are so many technical products still ridiculously hard to use? The answer lies in an oft-neglected portion of the product design process - the user interaction design. If your company does not have an analytical, repeatable process for understanding the customer and converting that knowledge into products that meet their needs, you are leaving profits on the table.

Focus on customer Innovate solutions Produce profits
  • user research
  • contextual analysis
  • behavior models
  • product requirements
  • interaction design
  • usability  testing
  • business software
  • websites/portals
  • mobile

process
Metanoia Design is located in Silicon Valley and provides product design services throughout North America as well as for multi-national companies. We combine hands-on industry experience with proven design methodologies.

We are highly process-driven using the Contextual Design methodology, developed by Karen Holtzblatt and Hugh Beyer. The Contextual Design methodology is a customer-centered design process which uses extensive field data as the foundation for understanding users' needs, task, intents, and processes in order to design products that meet both users' and business' needs.